Do you dare to take a dose of design and creativity?
Milano is known
for being the world's capital of design. Even though design is what you breathe
while being in Milan, the city transforms itself on the Design Week (Salone del
Mobile).
The week starts
and so do the many events, Rho Fiera Milano opens its doors for the biggest
design exposition in the world.
Meanwhile
in the rest of the city you can visit different galleries and stores, the
streets dressed up with design.
NUDE visited
some of the expositions outside of the salon, this is called, Fuorisalone.
The different zones in Milano become design districts each one with a
particular show. NUDE was at the fuorisalone from Garibaldi, Tortona, Zara and Brera Design District.
Finally the day
of the Salone del Mobile arrived. Rho Fiera Milano, where the exhibition is
held is out of Milano, so you have to take the train to get there.
The first
overwhelming impression was Ettore Sottsass master piece, the space where the
exposition happens.
A head of us
where 24 pavilions to visit, each one specialized on a certain area of design.
First the kitchen.
First the kitchen.
Next came a space
for students and new arrivals.
Then bedroom and living room.
To finish the
classics, where we were able to see all the master pieces from our favorite
designers, which we once used as reference for our own projects.
By Nendo
By Zaha Hadid
By Philippe Starck
By Hermanos Campana
The experience
and sensation in that place cannot be described. What can be said as an attempt
to communicate what happened to in there is:
"It feels
like a little boy who visits Disney World for the first time, you just don’t
want to leave".
This experience
was really rewarding for NUDE, it made us grow as designers and company.
Get Love, Get,
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